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Uma curiosidade importante é que a primeira chuteira rosa foi lançada em 2008 pela Nike que precisou patrocinar um jogador "agressivo" para reduzir, de certa forma, o preconceito dos homens em utilizar a cor. Menos de 20 anos depois, 80% das chuteiras dos jogadores numa copa do mundo são rosa e tem diversos modelos da mesma cor nas principais marcas esportivas.
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